My brother and I were sitting in a cafe on the weekend cooking up all sorts of ideas about what comes next in our digital world. Around us was the usual: kids on iPhones instagramming their way to a cooler social capital, toddlers playing on iPads and grandmas writing restaurant reviews like
Five years ago, maybe even two, you wouldn’t have considered all the generations would be so connected, and social. Today this atmosphere is the norm on a lazy Sunday in a western, first-world nation. Lots of us are online and connected, frequently outside our homes. And it’s not just the tech-elite or upper crust that are connected. The rest of the world is catching up.
As we peer into the future, it is not about who is connected that separates us, but how they are connected.
In his talk at the National Press Foundation dinner last month, Google Executive Chairman Eric Schmidt presented this new kind of digital divide, wrapped up into three distinct groups: ultra-connected people, the connected contributors and the next five billion.
Ultra-connected people are the tech elite, for them technology will disappear and become a part of everyday life, just like electricity. Imagine a seamless connectivity where computer cables are as old school as having a home telephone.
Connected contributors are the middle-class digital natives who inhabit the mainstream spaces of the web. They have learnt how to subvert government restrictions and highlight actions that otherwise would have remained hidden, crowd-based platforms/models like ushahidi, Kickstarter and The Awesome Foundation are their online watering holes.
The Next 5 Billion are skipping copper wires and heading straight to smartphones as they become more affordable. According to Schmidt, the inflection point for this group is when smartphones drop to $70…and when the price gets down to $20, smartphones will be in “literally every pocket.”
Yet despite connectivity spreading its way to the remote corners of the world, is the gap between top and bottom actually closing?
“A lot of people think technology will bring the world closer together, but because of the speed at which technology is developed and its cost when first released, those at the top of the food chain will get farther and farther ahead.”
Getting everyone connected is no longer the end point – was it ever? – instead, it opens us up to a variety of more complex, interconnected problems.
Well, it was a lot to think about for a Sunday.
Especially with all the interruptions on our phones :)
Which begs the question, are the ultra-connected set paying attention?
You only need to look around this cafe and consider the local population’s obsession with Angry Birds or Facebook notifications to see that deep thinking and consideration is frequently taking a back seat at the top of Shmidt’s connected tree.
But I do love his utopian description of developers as the engineers of human freedom.
Armed with unlimited processing power, vast amounts of information, and widespread manufacturing capabilities, being ultra-connected gives us pretty much any solution we desire.
The added layers of complexity that connectivity brings are easily escapable by short-term distraction, and for those that recognise it, are a unique opportunity to help shape what comes next in our digital world.